Fashion Week Poster by Reyn Dirksen, Netherlands, 1950s

A poster for the Dutch Fashion Week, designed by Reyn Dirksen in the Netherlands in 1950. Designed to promote the Fashion Week that ran from 20 to 25 November 1950, the design shows part of a female with coat and large round hat. The colour tones and red details add a sense of luxury to it’s style that is very fitting for it’s purpose. A beautiful design by famous Dutch artist Reyn Dirksen! It remains in very good, vintage condition with minor wear consistent with age and use, preserving a beautiful patina. Reyn Dirksen (1924–1999) studied at the Institute of Applied Arts Education, which is now the Rietveld Academy in Amsterdam. He has created dozens of posters for a wide range of products. Many large companies as well as the municipality of Amsterdam made use of his design talent. For Amsterdam, he made a lot of posters for events, of which the most famous ones include HISWA, Fashion week, KLM and Schiphol, Heineken, Bols, Verkade, Rizla, Holland-America and Dutch Railways, Red Cross, etc. His most sought-after fairground posters, such as the LUNAPARK, also date from that time and have become a real collector’s item. This includes the famous “All Colours tot he Mast” poster that was designed for the “Intra-European Cooperation for a Better Standard of Living Poster” by the George C. Marshall foundation. It was picked as the winner out of more then 10.000 designs from all over the world! The poster was seen as a visual metaphor of the poverty in Europe during and after the Second World War and the value of uniting the European countries, like a ship in raging water.